Most of us use Incognito to make sure no one tracks us. Isn’t it? Of course. Most of the guys use incognito browsing when they don’t want search engines like Google to track them. But did you know that Google still tracks you even in Incognito mode? Yes, you might be shocked knowing this but Google admitted that it tracks you even after you are using private mode for browsing.
Three people in the US sued Google for tracking users even on Incognito mode. Google wanted that case trashed as it is a $5 billion lawsuit that charges Google of “pervasive data tracking business”.
Google doesn’t seem to care about the real meaning of private browsing. Even though a user is using Incognito mode, he/she is still trackable. And it happens only in Google Chrome.
However, a Californian judge is refusing to quash the class action lawsuit as per a Bloomberg report. “Google did not notify users that Google engages in the alleged data collection while the user is in private browsing mode”, US District Judge Lucy Koh said.
But Google denied this and said in a statement to The Verge that they are going to defend themselves against it. Google has clarified in the court filing that “incognito” doesn’t mean “invisible” and that a user’s activity during a session on Incognito mode means that the session will be visible to the websites they visit and also any third-party analytics or ad services that the website use.
“We clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session”, Google spokesperson Jose Castaneda told The Verge.